After tens of thousands of websites lost their rankings due to the Panda, Penguin, and just recently the Hummingbird updates, site owners are starting to question the usefulness of SEO. Does it still work? Or will it only cause more problems?
The truth is, SEO will always be an essential component to help your website become more visible on the Internet without resorting to paid advertising. The problem is, many so-called SEO services don’t follow proper guidelines in optimising websites. They use black hat SEO tactics that result to spammy links which Google doesn’t want. Remember that Google’s aim is to give the user a good experience when browsing online which is exactly the opposite when a site uses unethical techniques to boost their ranking.
SEO in 2014 still works, that much is true. But for your SEO efforts to work, you should optimise your website the proper way. The right way is a long and tedious process but it’s the one that works. So, if you don’t have the time to do all the work, why not hire the best SEO Sydney provider? Doing so could greatly benefit your business in Sydney.